However, in 2010 Obey City ceased to produce in Hoodie for unknown reasons, and Steve continued making music with RJ Ferguson (aka RJF), giving himself the name Hoodie Allen. The single 'UPENN Girls' also received notable attention.

These earned Hoodie a nomination for MTVU's Best Music on Campus Award in 2009. Steve and Obey's first two releases were the Bagels & Beats EP and Making Waves mixtape. The name came about because Steven's nickname growing up was 'Hoodie,' and he wanted a name that 'would stick in peoples' minds and be a little bit funny and representative of who I am' so a play off of famed filmmaker Woody Allen was settled on. Hoodie Allen originally was the duo of Steve Markowitz and Obey City (Samuel Obey, a childhood friend) on vocals and production, respectively. Reflecting on this, Allen said, 'I was moving so fast, and even while I was at Google there was so much going on that I felt like I was doing two full-time jobs.' His dream and passion was music, so when he got opportunities to do live shows, he decided to leave Google. He would leave at 7AM for a bus ride to the Googleplex in Mountain View, work a full day at Google, return home at 6PM, write songs, answer fan emails, and schedule concerts until 2 or 3 AM. After graduating in 2010 with a degree in marketing and finance, he worked at Google as an AdWords associate in their Standardized AdWords Reseller Training (START) program. He also played as defensive back for the Penn's sprint football team. While attending the University of Pennsylvania, he pledged the Alpha Epsilon Pi fraternity. Markowitz first attended the Long Island School for the Gifted in South Huntington, and later attended Plainview – Old Bethpage John F. He started writing lyrics as a child, and would perform raps for his friends at house parties. Steven Markowitz was born on Long Island and raised in a Jewish household in Plainview along with his brother, Daniel. Hoodie followed up on his success in January 2016 and released his second studio album, Happy Camper. In October 2014, Hoodie officially released his debut studio album, People Keep Talking which was successful with first week sales of over 30,000 along with a debut position of No.

A follow-up mixtape, Crew Cuts, was released the next year along with an acoustic version of All American. Finally in 2012, he released his first official EP titled All American which debuted at No. Between the years 20, Hoodie released several mixtapes which garnered moderate success in the underground music scene. After graduating from the University of Pennsylvania, he began working at Google before ultimately quitting to pursue a music career full-time. Steven Adam Markowitz, known professionally as Hoodie Allen, is an independent American rapper.

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